It is no secret that online events emerged as a lifeline for the events industry during COVID-19 pandemic. It provided a way to continue to connect, learn, and engage safely from the comfort of our homes.
But now, we crave that in-person connection again. It is evident that online events, and their hosts, are struggling to get the attendance they once did, and the impact we had when online events were a novelty.
While online events have a plan, we are going to share our viewpoint on online events and what you can do to generate interest and attention moving forward.
Why online events aren’t as successful
As mentioned, being in lockdown for close to two years, we all crave that human connection offered by in-person events.
So when online events are now organised and offered to an audience, it is easier for people to “not attend” as they may not feel the connection benefit.
What’s being experienced, after being two years online, is “zoom fatigue” (not an underheard term to say the least).
The repetitive nature of online events, from virtual happy hours to digital conferences, has left attendees craving the authenticity that comes with face-to-face interactions – which is completely understandable!
Why online events can be successful
Online events can offer a new audience to experience what your event/organisation has to offer. Whether you are a stay at home parent or someone who doesn’t live locally, the online event options allow the change for more people to take part.
The question organisations are now faced with, can I host a hybrid event? We see this happen with great success. People join online and others in-person to create a great space for people to connect and collaborate from wherever in the world!
But of course, there needs to be some good planning and research to ensure it is a success.
Should I create a hybrid event?
Ask yourself these questions:
- How spread out is our audience, and could a mix of in-person and online make it easier for everyone to join?
- Will our event goals work well online and in-person?
- Can we handle the tech side of things to make it a hybrid event?
- What additional costs are involved? Will they be worth it?
- Can we make the online audience feel as connected as the in-person audience?
So basically ask yourself if your audience is diverse enough to make it worth it (or better yet, do some research), does it make sense to the goals and values? Do you have the tech? Is there an additional budget needed to make it hybrid and do you think your audience will enjoy this format (again do research)?
These questions will give you a good idea. If you think hybrid is for you, keep reading!
How do I create a hybrid event?
Strategic planning is crucial for successfully executing hybrid events.
If you and your organisation are thinking about hybrid events, it is important to invest in the technology that facilitates seamless transitions between virtual and physical components, ensuring a cohesive and engaging experience for all participants.
Additionally, flexibility is key – allowing for last-minute changes based on the evolving landscape ensures adaptability and resilience in the face of uncertainties. But really, that is needed in any type of event organisation.
How can I make my online event (or hybrid event) unique?
To break through the noise, organisations must innovate and differentiate their offerings. Here are some strategies to make online events more exciting and different:
- Interactive technology: Incorporate cutting-edge technologies such as virtual reality (VR) to create immersive experiences. Virtual environments can be designed to mimic real-life settings, adding a layer of excitement and engagement.
- Gamification elements: Integrate gamification elements into online events to make them more interactive and enjoyable. This could include virtual scavenger hunts, quizzes, or challenges that encourage participation and create a sense of competition.
- Dynamic content formats: Move beyond traditional webinar formats. Consider incorporating lightning talks, panel discussions, live demonstrations, and interactive Q&A sessions to keep the audience engaged throughout the event. Think outside the box!
- Themed events: Infuse creativity by organising themed online events. A unique theme can add an element of fun and make the event more memorable.
These elements all cost extra money, so you will need to ask yourself the question “is this worth it for the goals and budget of the event?”.
Hybrid events: Case Study
There are businesses out there that have created great business models of hybrid events. I want to share one that comes to mind.
Sheree Rubinstein from One Roof. This was a co-working space. But, in 2020 I joined One Roof when an online community was offered.
I have seen it grow and evolve into what it is now, and it is amazing to see what Sheree and the team have done. They host in-person events across Australia, they have online events (almost daily), community groups and forums, learnings and connection.
She transformed her co-working space business to an online community that is centred around in-person and online connection.
A great example of how online events (and in-person) can work to create a great impact for not just a business but for all those involved.
Final thoughts
The events industry is at a crossroads, and the path forward could involve a strategic blend of virtual and in-person experiences.
While online events served a crucial purpose during challenging times, their sustained success requires a reevaluation of their role in a post-COVID world.
If you are thinking of embracing hybrid models, it needs to be aligned with the goals of the organisation and the event you are hosting and the right technology is critical.
The future of events is dynamic, and as we grow as online businesses, hybrid events may allow your organisation to grow outside of your local network.
Want to see what event makes sense for your organisation? Let’s chat!