Rail Trail Marketing Rebrand


The Client

Gippsland Plains Rail Trail

The Task 

An incredible Gippsland tourism asset, we worked closely with the Gippsland Plains Rail Trail, a volunteer-based committee of management, to reinvigorate their marketing which included a marketing strategy, new website, brochure, promotional video, and overhaul of their social media.

To fund the project, we also sought out grant opportunities to fund the project which we successfully obtained through the AGL Loy Yang B Community Grants Program in 2020 to deliver the promotional video and first print run of the brochures.

The result has seen the rail trail with an interactive and easy-to-navigate website, a promotional video that captures 63km of Central Gippsland’s beautiful landscape, a simple-to-read brochure, and higher social media reach and engagement – all streamlined by using their identifiable steam train logo and branding colours.

We continue to work with the committee to deliver their marketing through social media, press engagement, inbox management, and website updates to ensure that the Gippsland Plains Rail Trail maintains its status as one of Victoria’s premier walking, biking, and riding trails.

Click to view the Gippsland Plains Rail Trail website 


The Stats

km of Rail Trail

brand new assets

% increase in social media reach from 2021

The verdict


Web Developer